There’s nothing much to learn in a minute, especially when it comes to cooking. But that is the common duration that a TikTok user only has to put together a video. The point of using this platform is, the short attention span, how creative you will be in revealing a joke or trick or case in point, a meal. Try clicking on hashtags similar to recipe or cooking and you’ll be greeted with thousands of users who share their ingenuity in bringing complete meal recipes in just a short period of time.
Obviously, social media has brought significant contribution to cooking instructions and made it a way among chefs to advertise themselves, transition from being a regular chef to reaching celebrity-chef status and, tap new audience. However, TikTok still feels a bit new in the social media arena. You could search through users, hashtags or even song and then follow users that you like. Truth is, this platform has become so popular that some even opted to buy TikTok followers to establish their popularity in their respective niche.
The Burning Question
The big question here is, how you’d be able to effectively use TikTok in showing a complete meal and grow your followers at the same time?
Weird is Good
As a matter of fact, TikTok was designed to entertain people and this takes numerous faces. Due to the reason that most of the videos are recorded in home kitchens, there is no touch of professional shots in every clip. The ingredients are being measured using plastic spoons and poured from store-brand bags with lighting all relying to the kitchen. The slick production of overhead as well as how the recipe videos will be executed are all left in the user’s creative mind.
There are tons of TikTok recipe videos that have a touch of humor, sloppiness or aggressiveness and as weird as it may gets, it actually helped in promoting the video.
Don’t Forget about the Sound
One part of why those Chinese cooks you see in the wild so soothing and made you so hook is the sound of soft breeze and babbling brooks coupled with meat sizzling in the wok. TikTok actually grew from Musical.ly, an application wherein users can create short lip-sync videos, which actually plays a big role in making the video or clip successful.