Creating An Engaging Food Blog

Many industries, businesses and companies like Esquire Client Solutions know the significance of having and maintaining a good online presence, whether it’s imparting info and updates on a website or spreading brand awareness in social media sites.

It isn’t any different in the industry of food and beverage. Having a good online presence to spread your brand is vital to your success. Cooking or food blogs is one of the best ways to spread that awareness. However, an aim without a solid plan cannot be realized. Below are a few considerations to keep in mind when setting up a food blog.

Creating a Food Blog

If you still don’t have a brand name, create a name that is catchy to help individuals remember you as well as your brand. When setting up a cooking or food blog website, high quality photos play a weighty part, so make certain to hone your photography skills. Remain consistent with your blogging style and voice, and keep your blog site it simple and clean.

Identify Your Intentions and Goals

Before getting started with your food blog, brainstorm and identify your intentions and what you would want to accomplish with your blog. Blogging isn’t only about showcasing your passion for food but is also a chance to get creative. Hence, select a name that would best epitomize your brand, voice and style.

Know your Niche

The Web carries thousands of blogs dedicated to food and beverage. It is then important to stand out from the rest by providing a different browsing and reading experience for your readers. Share interesting and awe-inspiring stories regarding your cooking experiences, how you found your passion for cooking, how you started your journey towards the food and beverage industry, or even share practical kitchen hacks and tips. Find your own style, share recommendations and cite your sources.

Add Quality and Engaging Content

Bring your food blog to life by publishing or posting quality, appealing and engaging content. Whether these are blogs, photos, or videos, ensure your readers would find them appealing, interesting and engaging. Additionally, allow the opportunity for your readers to leave comments and/or feedbacks and be sure to reply to those.

Boost Your Cooking Blog Rank With The Right SEO Keywords

A lot of bloggers who blog about wellness may include healthy food and cooking in their website content, or might perhaps opt to fully focus on healthy recipes a their site/blog content. Regardless, comprehending the nitty-gritty of SEO for cooking and food blogs will aid you to have a higher rank in search results as well as obtain more traffic. Check out 1stpageKWs.com.

Search Engine Optimization, better known as SEO, is a strategy of boosting your web posts in order that they could rank higher in search engines like Google.

Importance of Keywords

For instance, if you are searching for a recipe on “healthy desserts,” you would type those exact words on your search engine and it would provide you a result list. These results are ranked based on how the search engine thinks the request is best represented by each. Hence, the very first result on the search list is what the search engine thinks will best fulfill your request for “healthy desserts.”

When composing a post about cooking a recipe, there are particular things you could do to make certain your post has a great chance of getting a higher (or the highest) rank in those search results.  One key aspect to consider is the keywords you use.

Choosing the Right Keywords

This applies to every blogger; however food bloggers particularly struggle with this so much since it takes extra creativity and ingenuity in terming recipes as well as posts. Below are two major things to bear in mind when selecting keywords to aid your SEO initiatives:

  1. Use Keywords For Your Cooking Recipes That People Actually Search For

If this isn’t taken seriously, no matter how incredible your recipes are, the odds of them being seen or found by people are slim if the keywords you use aren’t what they search for.

If you hold a huge social following on social platforms like Instagram and Facebook, you may be able to gain an adequate quantity of traffic to a content/post even with keywords that are poorly chosen. However for search traffic that is organic, it has to comprise high-quality keywords that individuals are really typing in search engines to look for things.

  1. Use Long-Tail Keywords That Don’t Have Millions Of Incredible Results

Even with a remarkable food blog is, it’s very implausible to get a high rank with keywords such as “sandwiches” or  “oatmeal bars” since there are too many excellent results that are already extensively used.

As an alternative, make use of long-tail keywords, wherein you use longer and more precise phrases. For instance, rather than using “oatmeal bars,” you may use “no-bake oatmeal chocolate chip bar.”

Lighting Your Multipurpose Kitchen Space

Most kitchens in a modern home have become multi-purpose area. Apart from the usual room wherein food is stored and prepared, the kitchen of today has also become a space for entertainment, an area where the family gathers, as well as a place where homework and work is done.

The Answer to Kitchen Lighting

A room with such flexibility and versatility necessitates the appropriate kind of lighting as well as a plan that’s likewise versatile and adaptable. Have a look at online lighting Australia. However, numerous kitchens are still illuminated with just a single overhead fixture of lighting. This indicates that the counter tops that aren’t in the range of the lighting, which is where majority of the work is carried out, are placed in the shadows.

Providentially, there are now more available lighting fixtures with a wide range of styles and designs that would suit your needs and sense of style. Although the proper formula of lighting for you rely on the scope, complexity as well as end-use of the kitchen area, there are some points to remember creating a lighting plan for your kitchen.

Major Areas in Kitchen

To begin, identify the major areas to light, such as the sink and stove area, the kitchen tables, under-counter spaces, and areas above as well as underneath cabinets.

  • The sink and stove area needs lowered ceiling lights or down-lights to make task lighting for cleaning and cooking.
  • The kitchen table as well as the kitchen island areas would look well with pendant lighting or chandelier as it could put in some color and/or style by means of separating the area from the sink and stove area without blocking views.
  • Illuminating spaces below and above the cabinets more and more becoming popular and significant, especially with kitchens that have tall walls wherein the cabinets or cupboards don’t reach or touch the ceiling. Lighting these areas could accentuate these tall ceiling as well as help remove shadows in the room.

The Kitchen as a Work Station

The trend of kitchens being a workstation or an office introduces a new group of challenges. These spaces often times have a TV or a computer. Clearly, their screens mustn’t be lit since excessive light could cause the screens to wash out. Lighting place underneath the cabinet pointed to the sides of the electronic screens will aid in avoiding this problem.

Include a Dimmer

Whatever the kitchen space you have, consider adding dimmers to your various sources of light. This will permit you to effortlessly set the tone or mood in the kitchen as well as in areas that are adjacent to the kitchen. Furthermore, it is an excellent way to save electricity.